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Yeppoonie Smoothie Blends Up 48% Revenue Growth and Cuts Waste by 30% Using Seeda's Predictive Analytics.

Industry:

E-commerce (Smoothie Blends)

Location:

Australia

Product:

Seeda's AI-Powered Predictive Analytics Platform

48%

Revenue Growth

30%

Cuts Waste

The Challenge Yeppoonie Smoothie was facing

Frequent stockouts of popular flavor blends
High levels of unsold seasonal mixes
Inefficient marketing spending across product categories
Difficulty in predicting demand for new flavor combinations

‍

The Seeda Solution

Yeppoonie Smoothie partnered with Seeda to implement our advanced Marketing Mix Modeling (MMM) platform. This enabled them to:

Process years of historical data across all sales channels and seasons
Measure the true ROI of both online marketing and retail partnerships
Forecast impact of various budget scenarios
Optimize their marketing mix for peak performance

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The Knockout Results

After implementing Seeda's data-driven strategies:

48% year-over-year revenue growth
30% reduction in unsold inventory
50% decrease in stockouts during peak seasons
2X improvement in marketing campaign ROI

‍

Key Insights:

Weather patterns in different regions strongly correlated with certain flavor sales

Price elasticity varied significantly across smoothie blend categories

Certain flavor combinations had 3x higher repeat purchase rates

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