The Challenge

Lonely Kids Club, a trendy online clothing brand in Australia, struggled to maintain growth in a competitive market. With a mix of digital marketing channels and influencer partnerships, they couldn't pinpoint which efforts were truly driving sales. Their reliance on basic website analytics and last-click attribution left them in the dark about the real impact of their marketing spend.

Warwick Levy, the owner of Lonely Kids Club, knew they needed a more comprehensive view to make smarter decisions and fuel growth in the crowded online fashion space.

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The Solution

Lonely Kids Club partnered with Seeda to implement our advanced Marketing Mix Modeling (MMM) and incrementality testing platform. This allowed them to:

1. Analyze years of historical data across all marketing channels
2. Measure the true ROI of both digital marketing and influencer partnerships
3. Predict the impact of different budget allocations
4. Optimize their marketing mix for maximum results

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The Results

After six months of using Seeda's platform, Lonely Kids Club saw impressive gains:

• 50% Revenue Growth
• 30% Increase in Marketing Spend
• 15% Improvement in Overall ROI
• 97% Accuracy in Sales Predictions

Head of Digital Marketing at Lonely Kids Club, says:

"Seeda transformed how we look at our marketing efforts. Before, we were essentially guessing. Now, we have a clear picture of what works and what doesn't. The ability to predict outcomes has been a game-changer for our planning. We're not just spending more – we're spending smarter, and the results speak for themselves.