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Canopy Bay Shades Competition: 46% Engagement Boost and 28% More Renewals

Industry:

E-commerce (Sun Protection Headwear)

Location:

Australia

Product:

Seeda's AI-Driven Personalization Engine

46%

Engagement Boost

28%

More Renewals

The Challenge

Canopy Bay was struggling with:

High bounce rates on the website
Low engagement with product recommendations
A one-size-fits-all approach to customer communication
Difficulty in cross-selling accessories with headwear

The Seeda Solution

Canopy Bay partnered with Seeda to leverage our cutting-edge Marketing Mix Modeling (MMM) platform. This collaboration allowed them to:

Evaluate comprehensive marketing data across all touchpoints
Calculate the exact ROI from each marketing channel and campaign
Use advanced modeling to project campaign outcomes
Fine-tune their marketing mix for optimal performance

The Knockout Results

After implementing Seeda's personalization strategies:

46% increase in customer engagement rates
28% boost in repeat purchase rates
23% growth in average order value
3X increase in customer referrals
101% Increase in Sales in 2023

Key Insights:

Customers who received personalized style recommendations had 2.5x higher retention rates

Tailored accessory recommendations increased cross-sell rates by 80%

Personalized email subject lines boosted open rates by 35%

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