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Leading Global Transport Company Drives Growth: $1.6m Profit Increase And 3.8% Brand Performance Boost

Industry:

Global Transport and Logistics

Location:

Europe

Product:

Seeda's AI-powered Marketing Mix Modeling Platform

$1.6M

Profit Increase

3.8%

Performance Boost

The Challenge

Budget Constraints & Competitive Pressure

They aim to enhance their brand marketing efforts to stand out in a more competitive market but are constrained by a limited budget.

The challenge was to allocate resources effectively to maintain and grow market presence without overspending.

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The Seeda Solution

Strategic Reallocation of Budget
Our analysis identified two areas of overspending—PPC and App—where the budget was not yielding optimal returns.
We reallocated the surplus funds from these channels to underinvested areas, ensuring a more effective distribution of the marketing budget.

The Result

+$1.6M Gross Profit: Increased profitability from optimized marketing spend
+$540K Unlocked Spend: Freed up additional budget through better allocation
$540K Saved and Reallocated to Brand Marketing: Redirected savings to enhance brand marketing efforts
+3.8% Growth: Achieved significant growth in brand performance

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Key Insights:

PPC campaigns were over-allocated by 35%, showing diminishing returns above optimal spend

App marketing showed 40% lower ROI compared to other digital channels

Reallocation to brand marketing yielded 2.5x higher impact on company growth

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