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Devon + Lang Serves Up Success: 20% LTV Growth and 1.5X ROAS with Seeda's Analytics

Industry:

Seeda's Incrementality Testing Platform

Location:

Canada

Product:

E-commerce (Underwear and Loungewear)

20%

LTV Growth

1.5X

ROAS

The Challenge

Devon + Lang was struggling with:

Competitive e-commerce market in Canada
High and rising customer acquisition costs
Uncertainty about the true impact of ad campaigns
Low customer retention rates

The Seeda Solution

Devon + Lang partnered with Seeda to implement our advanced Marketing Mix Modeling (MMM) platform. This powerful combination of data science and marketing expertise allowed them to:

Analyze multiple years of marketing data across all channels
Calculate true ROI for every marketing initiative, from search ads to influencer partnerships
Build predictive models for optimal budget allocation
Fine-tune their marketing mix through scientific testing

The Knockout Results

After implementing Seeda's incrementality-driven strategies:

19% increase in daily online sales
32% decrease in cost per new customer acquired
28% improvement in 30-day customer retention‍
1.35X boost in average order value

Key Insights:

Hidden patterns in historical performance data

Cross-channel impact and cannibalization effects

Seasonal trends and their influence on different channels

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