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Evoke Australia Stylishly Boosts Sales by 50% and Cuts Acquisition Costs by 25%

Industry:
Fashion E-commerce
Location:
Australia
Product:
Advanced Multi-Touch Attribution Platform

50%

Sales Boost

25%

Acquisition Costs Cut

The Challenge

Evoke Australia was facing:

  • Complex, multi-channel customer purchase journey
  • Rising costs of customer acquisition
  • Low conversion rates from browse to purchase

The Seeda Solution

Evoke Australia collaborated with Seeda to implement our sophisticated Marketing Mix Modeling (MMM) solution. This partnership enabled them to:

  • Uncover insights from multiple years of channel performance data
  • Determine precise returns from both traditional and fashion influencer campaigns
  • Model outcomes of various budget distribution scenarios
  • Structure their marketing mix for breakthrough results

The Knockout Results

After implementing Seeda's attribution-based strategies:

  • 50% increase in new customer acquisitions
  • 35% improvement in browse-to-purchase conversion rate
  • 25% reduction in cost per acquisition
  • 2.5X boost in ROI for paid marketing channels

Key Insights:

Customers engaging with style guides had 3x higher purchase rates

Influencer partnerships were undervalued by 60% in the previous last-click model

Retargeting ads were most effective 7-14 days after initial site visit

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