8Leads Seeda Site

Rigon Headwear Tops ROAS by 65% and Grows LTV by 50% with Seeda's AI-Powered Marketing Analytics

Industry:

Fashion E-commerce

Location:

Australia

Product:

Seeda's AI-Powered Marketing Analytics Platform

65%

ROAS

50%

LTV Grow

The Challenge

Rigon Headwear was grappling with:

High marketing costs with low conversion rates
Difficulty in targeting high-value customers
Inconsistent post-purchase engagement
Limited visibility into the full customer journey

The Seeda Solution

Seeda's team implemented their AI-powered marketing analytics platform, providing Rigon Headwear with:

Advanced customer segmentation and profiling
Predictive modeling for high-value customer identification
Multi-touch attribution across online and offline touchpoints
AI-driven content and offer personalization

The Knockout Results

After implementing Seeda's data-driven strategies:

65% increase in Return on Ad Spend (ROAS)
50% boost in customer Lifetime Value (LTV)
35% improvement in browse-to-purchase conversion rate
60% increase in customer satisfaction scores

Key Insights:

Customers who used the virtual try-on feature had 2.5x higher conversion rates

Targeted ads based on lifestyle interests outperformed generic ads by 300%

Post-purchase care guide emails increased repeat business by 40%

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