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Leading UK Eyewear Brand Achieves 1.3X Marketing Efficiency and Welcomes 2.5M New Subscription Customers

Industry:

Optical Retail

Location:

Product:

Seeda's AI-Powered Predictive Analytics Platform

1.3X

Marketing
Efficiency

2.5M

New Subscription Customers

The Challenge

UK's leading eyewear brand was facing:

Adapting Marketing Strategy for new digital subscription service.
The company had just launched a new subscription service and needed to optimize its marketing budget to attract new customers.
They also aimed to leverage seasonality and coupling effects for better marketing efficiency.

The Seeda Solution

They adopted Seeda's powerful Marketing Mix Modeling (MMM) solution.

This partnership allowed them to:

Redistribute Budget and Optimize Channels
Using MMM, we precisely identified the most effective channels and seasonal peaks.
We reallocated the budget to these areas, optimizing investments for new customer acquisition and maximizing marketing effectiveness.

The Knockout Results

After implementing Seeda's data-driven strategies:

1.3X Increase in marketing efficiency
+2.5M New Customers (+5.6%) via subscription service
Increased Cross-Selling across products‍
+6% Gross Profit (+$210M): Boosted gross profit significantly

Key Insights:

Seasonal marketing peaks showed 2.8x higher efficiency when properly targeted

Subscription service promotions performed 45% better during key retail periods

Cross-selling opportunities increased 3x when aligned with customer lifecycle

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