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The Challenge:

TravelWise, a mid-sized online travel booking platform, struggled to bounce back post-pandemic. With a complex mix of digital and traditional marketing channels, it couldn't pinpoint which efforts were truly driving sales. Its reliance on basic website analytics and last-click attribution left it in the dark about the real impact of its marketing spend.

Sarah Chen, TravelWise's Head of Digital Marketing, knew they needed a more comprehensive view to make smarter decisions and fuel growth in a competitive market.

The Solution:

TravelWise partnered with Seeda to implement our advanced Marketing Mix Modeling (MMM) and incrementality testing platform. This allowed them to:

1. Analyze years of historical data across all marketing channels
2. Measure the true ROI of both online and offline marketing efforts
3. Predict the impact of different budget allocations
4. Optimize their marketing mix for maximum results

The Results:

After six months of using Seeda's platform, TravelWise saw impressive gains:

1. Analyze years of historical data across all marketing channels
2. Measure the true ROI of both online and offline marketing efforts
3. Predict the impact of different budget allocations
4. Optimize their marketing mix for maximum results